You Can No Longer Ignore Data Analytics

What do you mean by Data Analytics?

Data Analytics refers to the process of collecting, organizing, interpreting and extracting the useful insights from the raw facts and figures in the huge amounts of data generated by a business on a daily basis. The main responsibility of the data analyst is to translate the burgeoning data into useful perceptions and then into valuable information, assisting the organizations to make smart decisions based on data instead of relying on instincts.

How important is Data Analytics?

In today’s world, accumulation and storage of the massive amount of data streaming into an organization’s databases has become a concern. Volumes have increased to millions and millions of gigabytes. Companies have moved far from just directories, datasheets, and documents.

But at the end of the day, it is almost impossible to analyze and interpret all this data. This data includes not only text but videos, photos, sound recordings and sensor data.

The data streaming into an organization’s data warehouses is increasing at an exponential pace and is expected to grow by up to 50 zettabytes by 2020. A zettabyte is over 931 million gigabytes! Each and every action we do online leaves a digital trace. Every single action we make when we go online such as online shopping, chatting with the friends through social media applications or using GPS equipped smartphones generates data which businesses mine for information. We basically leave digital footprints with every action we take digitally involving the use of the internet.

The amount of data generated is growing rapidly and this requires the use of advanced technology and tools specifically designed for the analysis and interpretation of this enormous amount of data. This is where data analytics come to the rescue. The thorough and in-depth analysis of this “Big Data” requires the use of data analytics software such as Python, SAS, R and Hadoop which were developed specifically for handling Big Data.

Data analysis using these tools with mathematical and statistical algorithms will further assist an organization with developing good decision-making processes and allow it to respond to customer queries rapidly, resulting in an increase in goodwill for the organization. The high accuracy in Big Data analysis also ultimately helps the organizations to increase profits and lower costs.

Developing new products based on ongoing market trends can be done only when Big Data is accurately and precisely analyzed. Customer satisfaction matters a great deal if a business wants to be successful and popular with its target audience. The market trends and customer preferences must be analyzed properly and specifically so as to develop products which are trendy and acceptable to the target audience. The data findings may even assist companies in taking advantage of new market revenue opportunities and ultimately improve customer satisfaction, thereby enhancing the operating efficiency and profitability of the company.

8 Ways To Reduce Your Monthly Business Expenditure

Even the most successful of businesses inevitably face a cash crunch or two during their lifetime during which paying bills, giving employee wages, handling operational costs, etc become a nightmare. Here’s how to avert such adverse events through cost-cutting strategies.

We’re not talking about laying off employees or cutting corners from an already tight budget. We’re talking about practical ways like the ones below to save your business a substantial sum of money every month.

Make friends with technology

Is that document submission process taking too long? Is accounting eating into your team’s valuable time? Use technology! Many companies feel that investing in such products is a waste of money but very few realise that time is money. Using products and services saves time and minimises instances of manual error, making work smooth and thereby, giving more room to creativity.

Test before you buy

Seasoned shoppers all have one mantra; “One needs to shop around before buying.” Similarly, companies too should not jump on a product and purchase it for the entire team. Most products offer free trials or discount offers for the first month which gives your team to test it out and then purchase it. In case the tool does not offer free trials, buy it for an individual before purchasing for the entire team. Make sure to compare different products available in the market, consider their pricing, read reviews by peers, etc before making a decision.

Buy in bulk

Buying in bulk is a money-saving principle used by businesses, big and small. Be it the retail shop owner across the street or designers who bulk buy fabrics to make profits, it is always cheaper to purchase in bulk. Buy essentials like office supplies, like paper, printer cartridges, etc or products like tissues, coffee, etc. in bulk. You may be able to save thousands this way.

Track every little expense

Keep a record of all miscellaneous expenses or buy tools to track every kind of expense no matter how small or insignificant they look. Small expenses often add up and create bottlenecks when claiming taxes. The best way to track these expenses is to save all the receipts and review credit card settlements at the end of the month. There are many apps and service products that can help with this.

Review expenses every quarter

Purchased a SaaS tool last quarter? Don’t forget to stop the subscription once you no longer require it! If you forget, you will find that your business is burdened by services you never use that simply weigh down the balance sheet.

Find creative alternatives to traditional vendors

Some services are required by every business irrespective of their size. If you are looking for HR and Recruitment services don’t just rely on conventional options but explore and then select the agency or services based on your requirements.

Apply credit card rewards points for gift card purchases

Use your credit card reward points to purchase gift cards to minimise business expenses like employee gifts, office supplies or travel. You can save thousands with these points.

Renegotiate your payment terms and timelines with clients

If yours is a B2B Business and your clients ask for payment terms of 30-90 days, offer them a discount on their next purchase in exchange of timely payment. Alternatively, you could also give a discount on current invoices in return for early payment that can boost your business growth and maintain a healthy cash flow through invoice discounting platforms.